10 Essential E-Commerce Web Design Tips To Keep In Mind

E-commerce is a highly competitive field as your rivals are right there to take over in a matter of clicks. If a visitor comes to your site and doesn’t find what he’s looking for, there’s a high chance he’ll switch to your rival’s website to find the product and services and this way you will lose a visitor. One way of keeping your visitor hooked onto your website is by providing a useful website that offers seamless user experience to keep them engaged.

E-Commerce Web Design

Regardless of the website you run, the products you sell, the visitors will get confused if they don’t find the website easy to comprehend. Great usability means that the online buying process is made quick and easy.

Following are the tips that are going to help you design a website that will increase your user visibility and conversion rate.

  1. Call to action button and sign up form

Never underestimate the power of call to action buttons as it can help drive higher conversion rate and increase the website visibility. Insert these call to action buttons on the front and make them pop out. Position it in the right place where you think visitors can reach you easily. In addition, you can add the signup button so users can register themselves on your site. You can take their email address and password to register them and can send the details about your business to their email address. Moreover, focus on the button size, color, fonts, and position to make it stand out on your website.

  1. Easy navigation

One of the reasons why e-commerce is gaining catching so much attention is because of the convenience it’s providing.  With a single click, a customer can place an order and get the product and services at their doorstep without the need of standing in long queues. Successful E-commerce website work on achieving having an effective navigation pattern that makes the visitors experience favorably. Keep the navigation pattern easy for the users to find what they’re looking for easily.

  1. Make the “add to cart” option available throughout

The customers reaching to your website will look for the cart where they can add the selected goods or service. Keep in mind to make the add to cart option readily available for users. All the E-commerce websites have this option and you need to ensure that your website provides complete security to the individuals who are willing to purchase from your website through online payments.

  1. Quick review of the product & services

The customers coming to your website will look for the product review before deciding whether to purchase the product based on the review. Offering reviews will make the decision making process easier for the customers and less time consuming. Products with good reviews will tend to get more views and get purchased more often.

  1. Buying without getting registered

Customers’ absolutely hate when they have to get themselves registered in order to purchase a product or service online. An E-commerce website should not restrict users to register before buying any product. This will make them frustrated and they might not get into this process and leave the site. After the checkout, you can ask for their email address or if they wish to sign up with you otherwise there should be not be enforced to do so.

  1. Add the search bar

In case the customer visits your website and don’t have enough time to browse through the website. He would look up straight to the search bar to type in what he’s looking for. Search function will give him a more satisfying experience when he will find out what he’s looking for. Therefore, it’s advisable for e-commerce sites to include the search bar on the front page to make the process easier for the visitors.

  1. Breadcrumb navigation

While the customers are in the process of placing an order they would like to know how many steps they have completed in the purchase process. Breadcrumb navigation is one way of telling the customer that how many steps are left till they complete their order placing. This will stop them from getting bored and stop them from leaving the site in between. In addition, it will allow the customer to go back to the previous step to edit any mistake if they have made any or they can start from the beginning if they want.

  1. Tell them if any product is out of stock

One mistake that E-commerce sites usually make is not informing the visitors if the selected product is available at the moment or has gone out of stock. The customer will add the product believing that the product is available which will result in disappointment. The customer will get angry and might leave a negative feedback on the site and eventually cancel the order.

  1. Don’t add delivery charges or any hidden charges

Many users will come to purchase the products from the website knowing they won’t be charged any delivery charges. They absolutely hate it when they have to pay an additional amount as the delivery charges after making a purchase. They expect the products to be delivered to their doorstep with no additional fee charged. Chances are they will more likely abandon the purchase or won’t visit your site soon. Therefore, it’s recommended to provide them discounts and special offers and not charge any additional fee to disappoint them.

  1. Incorporate social media

Using social media platforms can give a great push to the SEO of the website. E-commerce websites should take full advantage of social media platforms to promote their business and drive customers to purchase their products and services. Online presence on social sites such as Facebook, Instagram, LinkedIn, etc. will provide a wide visibility to the users and make sure they visit your website to take a view of your business.

Wrapping up

To wrap it up, make your site compelling and valuable for the users. Give customers a reason to make a purchase from you and revisit your website again. Give them all the relevant information regarding your business products and services. Most importantly give them assurance that shopping with you will be done in a secured manner.

Author Bio:- Lara Jason is a certified Content writer currently employed by a leading Web Design Company. Lara has a considerable experience in the writing field and she loves to serve businesses by providing quality content. She writes about web design, logo design, latest trends and trick to help small businesses. In her spare time, she likes to read novels and watch sitcoms.

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