Important Considerations for Mobile Web Design Strategy

Now the web has gone mobile. More users are accessing the web from more devices than ever before. This use of different devices by different users means a lot to web designers and website owners. It means that in each and every project, it is essential to address a mobile strategy.


Whether you are designing a site that is mostly static or an interactive web application, it is best to go for a well rounded approach-that includes a thoughtful look at your mobile website user. In this article, it is discussed about some crucial items that a designer and a developer have to consider at the outset of your mobile website design project:

1.       Define the need of your mobile website

Usually a need of mobile website design project arises on any one of the below mentioned circumstances:

  • It is a brand new website that needs to be developed for both desktop and mobile strategy.
  • Redesigning of the existing website, including a new mobile website.
  • Addition of mobile site to existing desktop site(which will not change)

2.       Consider the business aims

A designer and developer must understand the aims of the business for which they are designing the website because with any design, you have to prioritize their business aims, and then communicate that hierarchy in web design. When you translate the design into mobile, you will have to take this step further and focus on couple of top priority objectives for your business.

3.       Study the previous data before moving forward

If your project is for redesigning the website or an addition of a mobile website to an existing website, then hopefully the website has been driving traffic. Therefore, it is wise to study the data before diving into the design and development of mobile website. You should analyze the things like -which browsers and devices your users are using to access your site. While designing the website, you must be sure that the site is built with device support in mind.

4.       Practice RWD(Responsive Web Design)

With the release of so many mobile devices every year, those days of checking your site in few devices and browsers are over. You have to optimize your site for a wide range of devices including desktop and mobile browsers, each with a different screen resolution and user base. Responsive web design is such a design that is compatible to all devices and enhances the user experience.

5.       Single-column layouts works best

A single column layout tends to work best. It not only helps in managing limited space on smaller screen but also helps to easily scale between different resolutions of devices and flipping between the landscape & portrait mode. Using a responsive web design techniques, you can take a multi column website layout and that can be adapted to a single-column layout.

6.       Move from clickable to trappable

On the mobile web, interaction is done through finger taps instead of mouse clicks. When converting a desktop site to a mobile site, you have to convert all clickable menus, buttons, links etc into trappable. Besides this you have to enlarge these areas or buttons so that it can easily be clicked by the user’s finger.

responsive Web Design

At last, test your mobile website on as many mobile devices as possible. This article provides you the items you must consider while designing the website for different devices other than desktop.

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