Key Advantages Associated With HTML

HTML or HyperText Markup Language is the most popular markup language. It helps you build web pages with divisions, tables and helps you embed text in different formats such as underlined, italic and bold fonts. This technology is commonly used with JavaScript and CSS (Cascading Style Sheets) to give your web pages a customized look.


In the current scenario, the demand for interactive and engaging websites is increasing.  With the help of highly professional and engaging sites, you can represent your brand or business to the web audiences across the world. The HTML programming language lets you create a customized site for your business from scratch.

This technology is used to design and develop a dynamic site. In fact, most of the popular web browsers recognize and interpreted HTML-based sites. It allows you to format the images, headings, text, links, page layout, etc of your web page.

In this blog post, we will share some of the key advantages of using HTML while building your site for commercial purpose.

Easy to learn and understand

HTML is one of the most traditional programming languages on the web. So, anyone associated with the web development industry would know about it – be it a web developer, designer, or a reputed web development company.

It is easy to use technology that allows you to build interactive web pages with ease. In fact, you can also hire a company that can help you create the HTML-based site. It would be simple to find affordable service providers who can customize your site as per your needs.

Search Engine Friendly

In comparison to other programming languages, HTML is an ideal tool for creating an SEO-friendly site.

With the use of HTML, you can easily create an SEO-optimized site that can help you improve the ranking of your site on Google and other search engine platforms. In simple term, the HTML provides a great level of flexibility while building an SEO-compliant site.

Search Engine Friendly

It is because HTML code is simple, clean and validated that makes it easy for search engine crawlers to read and index your site. It automatically reduces crawling time and improves the overall performance of your site, which is good for your web presence.

Cross-browser Compatibility

One of the biggest advantages of having HTML site is that it runs smoothly on almost every browser. It means when you develop a site using HTML, it would access on most browsers across the world. But for that, programmers need to optimize the site for widely-used browsers.

In fact, optimizing an HTML based site for multiple browsers is quite simple. If you are not comfortable with the coding, you can also hire a reliable web development company that can over your altered services at the reasonable price.

Similarity between HTML and XML syntax

HTML and XML syntax

Nowadays, developers and programmers are excessively making the use XML syntax for data storage. The similarity between the HTML and XML syntaxes makes it super-easy for site owners to work between these two platforms.

Supported by various web development tools

It is always good to use a programming language that can work with different types of web development tools. And an HTML is one of them.

There are plenty of web development tools that empower site owners to create HTML sites quickly and efficiently. This means HTML web programming language supports multiple web development tools to help you create a beautiful and engaging site with ease.



Another advantage of using HTML is that it is completely free. It means you don’t need to pay for any software for HTML – don’t need to buy additional plugins and other extensions to run a functional HTML-based site. It saves your web development cost and lets you invest your finances on effective marketing techniques.

Why you need HTML?

No doubt, an HTML offers a great bunch of advantages. But the very first step you need to do when conceptualizing a site is to determine what exactly your site wants to do. It means you need to decide what type of site you want to host – whether the content-based site or an eCommerce site.

Is your site going to include marketing and business related information or will it contain news type content?  Should your site mainly provide information to visitors or do you want your visitors to have an intellectual relationship with you? This is called conceptualizing of a website that will help you in many ways. You can make a list of features and functions that you want to add into your site.

And the HTML-based site looks visually appealing and compelling if you use more of advanced technologies. So, it completely depends on your needs and specifications that how you how you want to use this old-school yet robust web programming language.

Author Bio:

Maggie Sawyer is a creative web developer at MarkupHQ Ltd., a leading psd to html with vast experience in web development & design. She provides Html theme conversion services with 100% client satisfaction guarantee. Connect with her on Google+ and Twitter.

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